Is one that started from humble beginnings. The creation of our first brand, EduValue, led to the birth of many others. Through this journey, we realized the importance of constantly re-imagining the businesses while staying true to its vision.
The formalization of the BAY Idea Factory is to help Brands, be it ones that are created from within BAY ALLIANCE or the ones that we invest in, to differentiate themselves and to build a story that can create a Legacy for the future.